CEO & Co-Founder

Jack Rolfe

The School of Life Foundation is a 501(c)3 nonprofit organization founded by Jack & Lexie Rolfe. The Straight “A’s” in Life formula was developed and written from Jack’s life experiences. Mr. Rolfe had 2 objects (basketball and wheelchair) that helped to shape his life. The wheelchair represents more than 30 years of working as a physical therapist with the elderly in nursing homes, assisted living facilities, and their own homes. The basketball represents 20+ years of coaching girls’ basketball in little leagues, middle school, high school, college, and WNBA camps. Many life lessons were learned while working with the senior population and the young people simultaneously. In May 2013 Jack received his Masters Degree in Nonprofit Administration from the University of Notre Dame.

Director of Training Services

Sharon Rosenbaum

Sharon has been a certified trainer for the School of Life Foundation for 9 years, guiding middle and high school students to unlock their potential and live with confidence. She combines this role with her expertise as an Entrepreneur, Business Strategist, and Author, helping business owners achieve ambitious goals and strengthen their foundations. Sharon’s passion for public speaking, training, and her commitment to a lasting positive legacy make her a trailblazer in her field. Her guiding principle: “Be the leader you want to follow,” encapsulates her inspiring approach to leadership and life. You can learn more about her business at ELITEwomensMastermind.com

Chief Research Analyst

John Baggaley

John attended the University of Utah, graduating with a Bachelors degree in Mathematics, a second Bachelors degree in Economics and a Masters of Statistics degree. John served a two year church mission in the Netherlands & Belgium.

Scholarship Coordinator

Kayla Martin

Kayla was taught by her father, Jack Rolfe, to “stop and smell the roses” from an early age. She’s grown up with a love for the A’s taught in the School of Life and strives to live them. Kayla lives in southern Utah with her husband and three children. She has become passionate about the School of Life’s mission as she’s attended multiple sessions in various local high schools, worked as a Certified School of Life Trainer, and witnessed countless lives changed. Kayla graduated from Brigham Young University-Idaho with a degree in Marriage and Family Studies and completed an internship with the School of Life Foundation. She’s excited to continue to work with the foundation and see many more lives changed.

Advisory Board

Co-Founder

Lexie Rolfe

Lexie is a retired Court Appointed Special Advocate for at-risk youth. Mr. & Mrs. Rolfe have 5 children, 15 grandchildren, and 1 great grandchild. The Rolfes also spent 18 months in the Middle East as Humanitarian Service Volunteers, assigned to the country of Jordan.

Justin Keate

 

Justin Keate is currently the Principal at Desert Hills High School in St. George, UT. Justin has a passion for making a positive difference in the lives of students and has been involved in education as a teacher/administrator for 17 years. At Desert Hills High School, Justin collaborated with Jack Rolfe to bring the School of Life program into schools as a positive alternative to traditional restitution programs. The impact was immediate and after seeing results with students in improved attitude, GPA, and graduation rates he shared this program and supporting data with other colleagues and School of Life is currently in all St. George high schools and spreading quickly through the state. Justin has a passionate about education and improving educational practices through positive behavior reinforcement. Justin has a BA degree in German/History and Masters in Educational Leadership.  Justin has a beautiful wife Jennifer and 6 kids and loves spending quality time with them.

Darryl Hutchings

 

Darryl graduated from BYU with a bachelor’s degree in Business Management/Marketing. He has since enjoyed a sales career with Sumitomo Corporation of America, Nabisco Brands, Allstate Insurance and UnitedHealthcare. His current position is with UnitedHealthcare in the Medicare and Retirement Division. He has a passion for serving the youth of his community while raising four sons. He coached Little League Baseball, National Junior Basketball, has been a Scoutmaster for the Boy Scouts of America and was a volunteer high school religious instructor. He has been involved in fundraising for 15 years while helping such organizations as the Clark County Law Foundation, the Boy Scouts of America, the Marty Barrett Little League and numerous elementary school, middle school, high school and college sports and academic programs. Darryl is excited to be involved in the School of Life Foundation and the difference it will make.

Jennifer Wallace

 

Jennifer Wallace, known as the “TIP Lady”, is a retired Outreach Manager for Financial Aid for the Michigan Education Trust. She has received many awards and honors because of the service she give students and parents each year. Jennifer has been as supporter of The School of Life Foundation from the beginning. She has been on many boards including the Alumni Board of Directors for Michigan State University College of Social Science and the Board for MSU Black Alumni. She loves giving of her time to those who need it. “We are on the planet to make a difference, and we just have to make that difference one day at a time, one kid at a time, one family at a time.”

Erik Sorenson

 

Born and raised in Farmington Utah, Erik has been in the marketing and advertising field since 1998. While attending Brigham Young University, Erik began his career in advertising starting as the Classified Ad Director for the Daily Herald Newspaper. After graduation, Erik worked with many companies and organizations around the world to increase his experience and love for marketing and eventually opened his own marketing firm in 2003. In 2005, Erik became an instrument rated pilot and to this day enjoys flying to visit with various local and regional clients. In 2009, Erik formed Sorenson Advertising and has achieved over 900% growth since the first year in business. Erik has served on various community boards, charitable foundations and organizations including the School of Life Foundation and the Booyah Foundation. In 2012, Erik took eleven trips to Haiti, beginning immediately after the earthquake to help in the relief effort. Erik enjoys flying, the outdoors, family, sports and competing in Ironman and Marathon endurance events. Erik is a very active member of the community. Erik considers being a father, husband, Eagle Scout, an active member of the community, service and being a business owner, his greatest accomplishments.

Kip Kint

 

Kip has more than 20 years of business and leadership experience, having worked in leadership positions for large, successful companies such as WordPerfect, Novell, FranklinCovey and BNI.  Kip has been an Executive Trainer and Success Coach for over 20 years. He is a Certified FranklinCovey Coach, an effectiveness expert, and has extensive experience as a Success Coach, Trainer, and Keynote Speaker.  Clients of note have come from prominent organizations such as the U.S. Department of Justice, The United Nations, Allied Waste/Republic Services, The New York Stock Exchange, Disney, Microsoft, BNI and many others. Kip was very instrumental in the development of the after-school programing format for the School of Life Foundation. Mr. Kint authored the book You Can If You Will. 

.

Deven Macdonald

 

Deven is an entrepreneur and local Chick-fil-A business owner with a passion for helping young people today to develop critical life skills. After learning about the purpose and mission of the School of Life, Deven eagerly sought to promote and demonstrate the principles of the program into his activities working with youth in his business and community and church programs where he is active.  He graduated in Marketing and Business Management from BYU.  Deven lives in St. George with his wife, Brittany and their four children.