About Us




CEO & Co-Founder
Jack Rolfe


The School of Life Foundation is a 501(c)3 nonprofit organization founded by Jack & Lexie Rolfe. The Straight “A's” in Life formula was developed and written from the Jack's life experiences. Mr. Rolfe had 2 objects (basketball and wheelchair) that helped to shape his life. The wheelchair represents more than 28 years of working as a physical therapist with the elderly in nursing homes, assisted living facilities, and their own homes. The basketball represents 20 years of coaching girls' basketball in little leagues, middle school, high school, college, and WNBA camps. Many life lessons were learned while working with the senior population and the young people simultaneously. In May 2013 Jack received his Masters Degree in Nonprofit Administration from the University of Notre Dame.


Director of Training Services
Kip Kint

Kip has more than 20 years of business and leadership experience, having worked in leadership positions for large, successful companies such as WordPerfect, Novell, FranklinCovey and BNI.  Kip has been an Executive Trainer and Success Coach for over 20 years. He is a Certified FranklinCovey Coach, an effectiveness expert, and has extensive experience as a Success Coach, Trainer, and Keynote Speaker.  Clients of note have come from prominent organizations such as the U.S. Department of Justice, The United Nations, Allied Waste/Republic Services, The New York Stock Exchange, Disney, Microsoft, BNI and many others.


Philanthropy Development Consultant
Janeal Ford

Janeal is a grant writer, fundraising consultant and owner of Fordable Freelance, a company connecting passion with abundance. Over the years she has secured numerous “wins” creating connections with the right partners that have advanced important community initiatives. Under her direction, more than $50 million has been secured in government, foundation, corporate and individual sources for charitable organizations. She graduated from the University of Utah with a Bachelor of Science in Sociology and Master of Public Administration. As a former teen mom, Janeal knows firsthand the challenges some youth are experiencing and is excited to engage the community and advance the important work of the School of Life Foundation.


Director of School Development
Justin Keate

Justin Keate is currently the Assistant Principal over student services at Desert Hills High School in St. George, UT. Justin has a passion for making a positive difference in the lives of students and has been involved in education as a teacher/administrator for 13 years. At Desert Hills High School, Justin collaborated with Jack Rolfe to bring the School of Life program into schools as a positive alternative to traditional restitution programs. The impact was immediate and after seeing results with students in improved attitude, GPA, and graduation rates he shared this program and supporting data with other colleagues and School of Life is currently in all St. George high schools and spreading quickly through the state. Justin has a passionate about education and improving educational practices through positive behavior reinforcement. Justin has a BA degree in German/History and Masters in Educational Leadership.  Justin has a beautiful wife Jennifer and 6 kids and loves spending quality time with them.


Chief Research Analyst
John Baggaley

John attended the University of Utah, graduating with a Bachelors degree in Mathematics. In August 2005, John began teaching math at Snow Canyon High School in St. George, Utah, as well as helping with coaching and statistics in the Girl’s Basketball, Volleyball, and Tennis programs. In 2012, he returned to the University of Utah, finishing a second Bachelors degree in Economics and is now enrolled in their Masters of Statistics program. John is a Data Analyst in the Orem, Utah satellite office of Neustar. John served a two year church mission in the Netherlands and Belgium.


Scholarship Coordinator
Kayla Martin

Kayla was taught by her father, Jack Rolfe, to "stop and smell the roses" from an early age. She's grown up with a love for the A's taught in the School of Life and strives to live them. Kayla lives in southern Utah with her husband and daughter and has become passionate about the School of Life's mission as she's attended multiple sessions in various local high schools, worked as a Certified School of Life Trainer, and witnessed countless lives changed. Kayla recently graduated from Brigham Young University-Idaho with a degree in Marriage and Family Studies and was able to complete an internship with the School of Life Foundation shortly after. She's excited to continue to work with the foundation and see many more lives changed.




Advisory Board


Co-Founder
Lexie Rolfe


Lexie is a Court Appointed Special Advocate for at-risk youth. Mr. & Mrs. Rolfe have 5 children and 12 grandchildren.


Darryl Hutchings


Darryl graduated from BYU with a bachelor's degree in Business Management/Marketing. He has since enjoyed a sales career with Sumitomo Corporation of America, Nabisco Brands, Allstate Insurance and UnitedHealthcare. His current position is with UnitedHealthcare in the Medicare and Retirement Division. He has a passion for serving the youth of his community while raising four sons. He coached Little League Baseball, National Junior Basketball, has been a Scoutmaster for the Boy Scouts of America and was a volunteer high school religious instructor. He has been involved in fundraising for 15 years while helping such organizations as the Clark County Law Foundation, the Boy Scouts of America, the Marty Barrett Little League and numerous elementary school, middle school, high school and college sports and academic programs. Darryl is excited to be involved in the School of Life Foundation and the difference it will make.


Jennifer Wallace


Jennifer Wallace, known as the “TIP Lady”, is the Outreach Manager for Financial Aid for the Michigan Education Trust. She has received many awards and honors because of the service she give students and parents each year. Jennifer has been as supporter of The School of Life Foundation from the beginning. She has been on many boards including the Alumni Board of Directors for Michigan State University College of Social Science and the Board for MSU Black Alumni. She loves giving of her time to those who need it. “We are on the planet to make a difference, and we just have to make that difference one day at a time, one kid at a time, one family at a time.”


Erik Sorenson


Born and raised in Farmington Utah, Erik has been in the marketing and advertising field since 1998. While attending Brigham Young University, Erik began his career in advertising starting as the Classified Ad Director for the Daily Herald Newspaper. After graduation, Erik worked with many companies and organizations around the world to increase his experience and love for marketing and eventually opened his own marketing firm in 2003. In 2005, Erik became an instrument rated pilot and to this day enjoys flying to visit with various local and regional clients. In 2009, Erik formed Sorenson Advertising and has achieved over 900% growth since the first year in business. Erik has served on various community boards, charitable foundations and organizations including the School of Life Foundation and the Booyah Foundation. In 2012, Erik took eleven trips to Haiti, beginning immediately after the earthquake to help in the relief effort. Erik enjoys flying, the outdoors, family, sports and competing in Ironman and Marathon endurance events. Erik is a very active member of the community. Erik considers being a father, husband, Eagle Scout, an active member of the community, service and being a business owner, his greatest accomplishments.


Michael C. Dunn


Michael C. Dunn attended Brigham Young University and received a Bachelor’s degree in English in 2000. He then moved to Las Vegas, Nevada to attend the Boyd School of Law at the University of Nevada Las Vegas. He graduated Cum Laude in 2003. Michael practiced law in Las Vegas for 2 years before moving to St. George to practice law with his father. Michael’s brother and sister later joined the Firm. Their law practice focuses on Estate Planning, Tax, Business Structuring and Civil Litigation. Michael is licensed to practice law in Utah and Nevada, and is admitted to the United States Tax Court. He teaches Estate Planning at the Institute of Continued Learning at Dixie State College and is actively involved in the Boy Scouts of America. In his free time, Michael loves outdoor activities, such as camping, hiking, climbing, canyoneering, scuba diving, and cycling. He is married to Lindsay Dunn, and is the proud father of two children.


Deven Macdonald


Deven is an entrepreneur and local Chick-fil-A business owner with a passion for helping young people today to develop critical life skills. After learning about the purpose and mission of the School of Life, Deven eagerly sought to promote and demonstrate the principles of the program into his activities working with youth in his business and community and church programs where he is active.  He graduated in Marketing and Business Management from BYU.  Deven lives in St. George with his wife, Brittany and their four children.


Karl Nielson


Mr. Nielson is a member of his firm’s Litigation Practice Group. His practice focuses on commercial litigation with an emphasis on construction law, title insurance issues, corporate disputes, and real estate litigation. Mr. Nielson is the President of the Clark County Law Foundation and is a member of the Advisory Board of the Thomas and Mack Legal Clinic at UNLV. He has been a frequent instructor at Continuing Legal Education seminars in the areas of evidence, expert witnesses and general litigation. Mr. Nielson holds a Juris Doctorate from Brigham Young University and a Bachelor of Arts, cum laude, from Amherst College in Massachusetts. He is admitted to practice in state and federal court in Nevada. He is a member of the Clark County Bar Association.


Adam Nilssen


Adam Nilssen was born is Washington, and has lived in Norway and Hawaii before finally ending up in Utah at the age of 13. He was originally introduced to the School of Life program as a senior in high school when the program was first being introduced to Southern Utah. Adam is a highly dedicated student of Dixie State University, and is currently attending school to become an elementary teacher. His hobbies include longboarding, hiking, reading, and studying Spanish, among other things. Adams goal in life is to do all he can to help the future generations of the world as an elementary teacher, and to become fluent in multiple languages so that he may one day travel the world teaching. Adam is a proud member of The School of Life team, and hopes that he can help this program improve the lives of students.